Funnel Analysis¶

Funnel analysis, as a data analysis model, is used to visualize and quantify user conversion through a series of predefined steps. By capturing user session data, it displays user behavior in critical workflows step by step, forming a funnel shape that narrows from wide at the top. The retention and churn of users at each step are clearly visible, helping analysts monitor the success rate of business processes and identify friction points that may lead to user loss.

Note: Only supports workspaces using the Doris engine.

Use Cases¶

• Webpage Optimization: Analyze the conversion path of users from the homepage to the target page to optimize page layout and content;
• E-commerce Conversion Improvement: Monitor conversion rates at various stages of the purchasing process, identify and improve dropout stages, and increase the completion rate of purchases;
• Application Functionality Improvement: Evaluate the process users follow to complete tasks within the app, optimize the function experience, and enhance user retention.

Configuration¶

Define Conversion Steps¶

By default, two step types are provided: View and Action.

1. Click the copy button on the right side of the step to directly duplicate and add the current step;
2. Add more steps as needed;
3. Reset steps as needed;

Operators¶

Filter User Scope¶

Determine the session data range using filtering conditions such as city, environment, version, browser, session duration, and the path of the first page visited.

Click "More" to search and add additional filtering conditions.

Funnel Chart¶

Visualize end-to-end conversion rates in chart form.

As shown in the figure below, in the RUM application list, out of 11 sessions, only 1 session performed the export action, resulting in a conversion rate of 9.09%.

For this chart, you can export it to a dashboard/note or save it as a PNG image.

Time-Based Conversion Rate¶

Conversion behaviors can also be presented and evaluated through time trends.